It is not a hidden fact that people use their phones to search through different websites. A laptop is no longer handy when you’re always on the go, and you don’t feel like carrying it around. This the reason why you should always optimize your websites for mobile usage.
You are browsing through the web on your smartphone and notice something that you like. Now you have two options to buy the product from. You click on the first link and the page is confusing on the mobile device. Then you check another link that is perfectly optimized for mobile devices. From which you order your desired product?
#1 What is a mobile-friendly interface, anyway?
Having a mobile-friendly website means there’s a version of your site that displays perfectly and is easy to use on a phone or tablet device. Usually, there are many differences between your desktop site and mobile site:
- Everything is smalle on the mobile site
- There is usually less content on mobile site
- Menus are handled differently
These design changes are made to help mobile visitors browse through your page with ease. Keep in mind that traditional websites may not work on mobiles, because they are settled up for traditional web browsers. Unfortunately, mobile devices do not have the same browsers or capabilities.
#2 – Check if your site is already mobile-friendly
Google offers an amazing software for checking whether your website is mobile-friendly or not. Use Google Mobile-Friendly-Test and find out if your site is mobile-friendly.
If your site is not mobile-friendly, Google tells you what are the shortages that you should fix.
It seems like Google cares about the interface of a website when it’s transformed into a mobile version. Many users say that it’s the fastest and easiest way to get a mobile version of your website.
Google Mobile Optimizer scans your website and automatically presents you with a mobile-optimized version of your site, with the same elements revised and reshaped for better viewing.
Keep in mind that this should not be the final mobile version of your site. Google Mobile Optimizer doesn’t work precisely and polished. You should still try your website on mobile and check if everything looks on point visually.
#3 – Check your website builder and its settings.
If you created your website with CMS software like WordPress, Drupal, or Joomla or with a website builder like Wix, Weebly or Squarespace, then you probably already have a decent mobile version of your site.
Even though, there might be something that you don’t like. So always check mobile version before publishing as well.
#4 – Responsive Web Design.
Responsive Web Design is a concept of making your website look good on every device – no matter the size or resolution. In today’s world, where we have many different devices like desktops, laptops, tablets, phablets, and smartphones, responsive design is extremely important.
If you want to sell your product efficiently responsive design is a must. It is actually not that hard either, with a basic knowledge of HTML and CSS it takes you a couple of hours and you are good to go. As long as you have a desktop version of your website, creating a mobile version of it shouldn’t be a headache.