As website creators, we can get lost in details. It's almost second nature to skip mobile design. There are so many better features to work on that it doesn't seem to matter.
Yet, we ignore that 70% of the searches are on mobile. In general, marketers build websites with laptops, but users browse with smartphones.
Why is mobile responsiveness important for website creation?
Unlike computers, you can use a phone anywhere, anytime. It's so accessible that people use it many times a day.
Also, phones are filled with notifications. People can jump from an app to another within seconds. If you do this for long enough, it will reduce your attention span.
Mobile is very different from desktop design. If not fixed, people will quit your website before getting to the good part. How can we fix that?
Website mobile responsiveness design
There are two ways to design a website.
You can overwhelm people with information or inspire them to learn more. You can fit as much content on the screen as you can, or you can grab their attention with images and videos.
Use Visual Design
Let's face it. Back before 2011, it was hard to launch a website. You could use huge walls of text to convince your visitors to stay.
Today, anybody can build a website. If you can create a different design, you will have a chance to increase traffic and reduce bounce-back rates.
By different, we mean direct communication. Use short sentences, Use images or videos 50% of the time, if not more!
Take a look at Gary Vee's page. He is one of the best marketers in NYC.
Make It Interactive
If you are using buttons, make them bigger than you think is enough. Do the same with fonts, images, and menus. For better results, increase the contrast colors of these elements.
The key is to make it easy and simple for visitors. It's better to describe your brand in a sentence or a video. Let the user browse in your site for further details.
As a rule, videos create more engagement than articles. Stick to the visual format to increase conversions.
Website Loading Speed
Most mobile users expect sites to load within seconds. After loading for one second, you lose 7% of your visits and conversions. After three seconds, nearly half of the users are gone.
When adding too many features, fast loading time may look like a challenge. But there are many ways to reduce that time with extensions.
The best way is SiteSpeed Insights. This Google tool will measure your website speed and rate it from 1 to 100. After the analysis, you will see a large list of things you can improve.
Google tells you what features take more resources and how to fix it. Remember, your site will only be as fast as your slowest element.
Create An Application
If people browse on the phone, why do we keep building websites on a computer? Features.
Desktop devices have more extensions, storage, and tools. But how do we make mobile websites interactive? Use an application.
Imagine if your website only shared information. You can complement it with an app and use extensions there. It will keep things organized and easy for the user.
Read more about creating your mobile site from How to Create a Mobile Version of a Website.