How To Optimize Your Website For Mobile

Responsive Design

As website creators, we can get lost in details. It's almost second nature to skip mobile design. There are so many better features to work on that it doesn't seem to matter.

Yet, we ignore that 70% of the searches are on mobile. In general, marketers build websites with laptops, but users browse with smartphones.

Why is mobile responsiveness important for website creation?

Unlike computers, you can use a phone anywhere, anytime. It's so accessible that people use it many times a day.

Also, phones are filled with notifications. People can jump from an app to another within seconds. If you do this for long enough, it will reduce your attention span.

Mobile is very different from desktop design. If not fixed, people will quit your website before getting to the good part. How can we fix that?

Website mobile responsiveness design

Mobiles

There are two ways to design a website.

You can overwhelm people with information or inspire them to learn more. You can fit as much content on the screen as you can, or you can grab their attention with images and videos.

Here is how to make a mobile-friendly website.

Use Visual Design

Visual Design

Let's face it. Back before 2011, it was hard to launch a website. You could use huge walls of text to convince your visitors to stay.

Today, anybody can build a website. If you can create a different design, you will have a chance to increase traffic and reduce bounce-back rates.

By different, we mean direct communication. Use short sentences, Use images or videos 50% of the time, if not more!

Take a look at Gary Vee's page. He is one of the best marketers in NYC.

Make It Interactive

If you are using buttons, make them bigger than you think is enough. Do the same with fonts, images, and menus. For better results, increase the contrast colors of these elements.

The key is to make it easy and simple for visitors. It's better to describe your brand in a sentence or a video. Let the user browse in your site for further details.

As a rule, videos create more engagement than articles. Stick to the visual format to increase conversions.

Website Loading Speed

Loading

Most mobile users expect sites to load within seconds. After loading for one second, you lose 7% of your visits and conversions. After three seconds, nearly half of the users are gone.

When adding too many features, fast loading time may look like a challenge. But there are many ways to reduce that time with extensions.

The best way is SiteSpeed Insights. This Google tool will measure your website speed and rate it from 1 to 100. After the analysis, you will see a large list of things you can improve.

Google tells you what features take more resources and how to fix it. Remember, your site will only be as fast as your slowest element.

Create An Application

If people browse on the phone, why do we keep building websites on a computer? Features.

Desktop devices have more extensions, storage, and tools. But how do we make mobile websites interactive? Use an application.

Imagine if your website only shared information. You can complement it with an app and use extensions there. It will keep things organized and easy for the user.

Read more about creating your mobile site from How to Create a Mobile Version of a Website.

How to Create a Mobile Version of a Website

Responsive design

It is not a hidden fact that people use their phones to search through different websites. A laptop is no longer handy when you're always on the go, and you don't feel like carrying it around. This the reason why you should always optimize your websites for mobile usage.

Let's imagine...

You are browsing through the web on your smartphone and notice something that you like. Now you have two options to buy the product from. You click on the first link and the page is confusing on the mobile device. Then you check another link that is perfectly optimized for mobile devices. From which you order your desired product?

#1 What is a mobile-friendly interface, anyway?

Smiley Faces

Having a mobile-friendly website means there's a version of your site that displays perfectly and is easy to use on a phone or tablet device. Usually, there are many differences between your desktop site and mobile site:

  • Everything is smalle on the mobile site
  • There is usually less content on mobile site
  • Menus are handled differently

These design changes are made to help mobile visitors browse through your page with ease. Keep in mind that traditional websites may not work on mobiles, because they are settled up for traditional web browsers. Unfortunately, mobile devices do not have the same browsers or capabilities.

#2 - Check if your site is already mobile-friendly

Google offers an amazing software for checking whether your website is mobile-friendly or not. Use Google Mobile-Friendly-Test and find out if your site is mobile-friendly.

If your site is not mobile-friendly, Google tells you what are the shortages that you should fix.

Google Mobile Optimizer Results

It seems like Google cares about the interface of a website when it's transformed into a mobile version. Many users say that it's the fastest and easiest way to get a mobile version of your website.

Google Mobile Optimizer scans your website and automatically presents you with a mobile-optimized version of your site, with the same elements revised and reshaped for better viewing.

Keep in mind that this should not be the final mobile version of your site. Google Mobile Optimizer doesn't work precisely and polished. You should still try your website on mobile and check if everything looks on point visually.

#3 - Check your website builder and its settings.

If you created your website with CMS software like WordPress, Drupal, or Joomla or with a website builder like Wix, Weebly or Squarespace, then you probably already have a decent mobile version of your site.

Even though, there might be something that you don't like. So always check mobile version before publishing as well.

#4 - Responsive Web Design.

Responsive Web Design is a concept of making your website look good on every device - no matter the size or resolution. In today's world, where we have many different devices like desktops, laptops, tablets, phablets, and smartphones, responsive design is extremely important.

Devices of different sizes

If you want to sell your product efficiently responsive design is a must. It is actually not that hard either, with a basic knowledge of HTML and CSS it takes you a couple of hours and you are good to go. As long as you have a desktop version of your website, creating a mobile version of it shouldn't be a headache.

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